Designing branding, packaging, and digital experiences that demand attention.
Designing branding, packaging, and digital experiences that demand attention.
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ALEX PONCE
ALEX PONCE
THE DESIGN OFFICE OF
BRANDING + PACKAGING + DESIGN
BRANDING + PACKAGING + DESIGN
I create retail-driven branding and packaging for food and beverage brands. Strategic. Distinct. Built to perform. Crafted with passion.
I create retail-driven branding and packaging for food and beverage brands. Strategic. Distinct. Built to perform. Crafted with passion.
Check the Stats
Years Experience
Years
Experience
Labels Designed
Labels
Designed
CPG Packaging Launches
CPG Packaging
Launches
Brand Systems Built
Brand Systems
Built
Caffeine Consumed Annually
Fonts Tested Before
Choosing One
Ways to work together.
Clear paths. No mystery.
Starter Brand
For early-stage brands needing a strong visual identity.
Starter Brand
For early-stage brands needing a strong branding.
Starting at
$3,500
Brand Discovery
Mini Logo Suite
Color Palette
Typography System
Brand Assets
Mini Brand Guide
Timeline: 3–4 weeks
DISCUSS YOUR BRAND
Brand + Packaging
⭐ MOST POPULAR
For brands launching physical products.
Starting at
$6,000
Brand Identity System
Packaging Design (1–3 SKUs)
Brand Guidelines
Mockups + Production Files
Packaging Vendor Coordination
Timeline: 4-6 weeks
START YOUR PROJECT
Brand Launch
For brands preparing to scale.
Starting at
$12,000
Full Brand Identity System
Packaging Architecture
Expanded Brand Guidelines
Marketing Launch Assets
Merch or Campaign Visuals
Timeline: 6-8 weeks
BOOK A STRATEGY CALL
Ways to work together.
Clear paths. No mystery.
Starter Brand
For early-stage brands needing a strong visual identity.
Starting at
$3,500
Brand Discovery
Mini Logo Suite
Color Palette
Typography System
Brand Assets
Mini Brand Guide
Timeline: 3–4 weeks
DISCUSS YOUR BRAND
Brand + Packaging
⭐ MOST POPULAR
For brands launching physical products.
Starting at
$6,000
Brand Identity System
Packaging Design (1–3 SKUs)
Brand Guidelines
Mockups + Production Files
Packaging Vendor Coordination
Timeline: 4-6 weeks
START YOUR PROJECT
Brand Launch
For brands preparing to scale.
Starting at
$12,000
Full Brand Identity System
Packaging Architecture
Expanded Brand Guidelines
Marketing Launch Assets
Merch or Campaign Visuals
Timeline: 6-8 weeks
BOOK A STRATEGY CALL
Your On-Demand Creative Partner
This subscription is for brands who need consistent design support. With two senior designers included, you get the equivalent of $120k+ talent for a fraction of the cost.
Your On-Demand Creative Partner
Clear plan, no hassle.
Your On-Demand Creative Partner
This subscription is for brands who need consistent design support. With two senior designers included, you get the equivalent of $120k+ talent for a fraction of the cost.
DesignPass Retainer
$8,000/month Typical Agency Retainer
$90,000/year Full-Time Hire + Benefits
Most clients invest between $1,800–$3,800/month
Average 3–5 day turnaround keeps your team moving
Unlimited requests and revisions means no redesign bills
Two senior designers are included — not juniors
Predictable spend month to month
Pause or cancel anytime
DesignPass Retainer
$8,000/month Typical Agency Retainer
$90,000/year Full-Time Hire + Benefits
Most clients invest between $1,800–$3,800/month
Average 3–5 day turnaround keeps your team moving
Unlimited requests and revisions means no redesign bills
Two senior designers are included — not juniors
Predictable spend month to month
Pause or cancel anytime
Have a specific project in mind?
Let’s define the right scope for your project and
build a custom proposal.
Have a specific project in mind?
Let’s define the right scope for your project and
build a custom proposal.
Typical Project Investment
Most branding and packaging projects fall between
$5,000 – $15,000
depending on scope, number of SKUs, and timeline.
01 / 04
"From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
Maddie Nobel
Founding Partner at Crafted Legal
01 / 04
"From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
Maddie Nobel
Founding Partner at Crafted Legal
01 / 04
"From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
Maddie Nobel
Founding Partner at Crafted Legal
Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.
//
CONTACT
Get in touch with me to begin
the journey of growing your brand together. Do you have a particular project in mind already?
Let’s hop on a call.
Prefer the old way?
hey@ap-creative.com
Let's Chat
Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.
//
CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Prefer the old way?
hey@ap-creative.com
Let's Chat
Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.
//
CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Prefer the old way?
hey@ap-creative.com
Let's Chat
Are you ready to take your idea and make it your reality?
© 2026 APCreative | Working Worldwide from sunny San Diego, CA
Are you ready to take your idea and make it your reality?
© 2026 APCreative | Working Worldwide from sunny San Diego, CA
Are you ready to take your idea and make it your reality?
© 2026 APCreative | Working Worldwide from sunny San Diego, CA