The Bruery

I worked in-house at The Bruery, a Southern California craft brewery known for its inventive beers and passionate community, to refine and elevate their visual identity that was dated. As part of the in-house creative team, I helped evolve their brand system—refreshing packaging, membership materials, and merchandising to better reflect the brewery’s premium, experimental nature. I focused on simplifying layouts, tightening typography, and adding structure to a growing lineup of releases while keeping the character and craftsmanship that define The Bruery. The result was a visual system that felt elevated yet familiar—refined enough for collectors, approachable enough for new fans.