Black Tuesday
I worked on Black Tuesday, The Bruery’s iconic bourbon barrel–aged imperial stout, reimagining its annual release into a full creative experience rather than a typical product drop. Each year brought a new direction—different themes, design systems, and packaging details—all tied together by the beer’s legacy and exclusivity. I led the visual approach for multiple yearly releases, creating collectible packaging, premium labels, and limited-edition merchandise that captured the story behind each vintage. Every iteration pushed the brand further, keeping the anticipation alive for one of the most celebrated releases in craft beer.
Team: Daniel Munoz, Kelli Willcoxson, Justin Graziano
Design that turns a single release into a yearly ritual. Elevating tradition through fresh creative direction, refined storytelling, and a collector’s touch.
