Ragamuffin Coffee Roasters
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ABOUT THE PROJECT
Ragamuffin Coffee Roasters is a family-owned specialty coffee brand built on community, craftsmanship, and a belief that great things can come from humble beginnings. What started as roasting beans in a garage evolved into a growing retail and wholesale coffee brand. I partnered with Ragamuffin to develop a cohesive identity and packaging system that could support their expansion into retail while staying true to their story and values.
Photography: Marra Creative Studio
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THE CHALLENGE
As the brand grew from local roots into retail and wholesale, its visual identity lacked consistency across packaging and touchpoints. With an expanding lineup of coffees and products, the brand needed a system that could scale while maintaining a strong presence on shelf and a connection to its community-driven origins.
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THE STRATEGY
The goal was to build a scalable brand system that balanced premium quality with an approachable, community-first identity. The visual direction focused on clean structure, warm tones, and thoughtful typography that reflected the craft behind the coffee. A flexible packaging system was developed to support multiple blends, formats, and future products while maintaining a cohesive and recognizable brand.
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THE RESULTS
The updated brand and packaging system helped position Ragamuffin for continued growth across retail and wholesale channels. By creating a scalable and cohesive identity, the brand was able to expand its product lineup while maintaining a strong connection to its community and craft-driven roots. What made the project successful was building a system that could grow with the brand while staying true to its story.
