Rogue Vehicle Co.

I partnered with Rogue Vehicle Company, a custom adventure vehicle builder based in Carlsbad, California, to create a visual identity that captures the balance between luxury and grit. From brand strategy and design direction to typography and color systems, I developed a complete brand foundation built around the idea of “Adventure Refined.” Every detail, from the precision-built wordmark to the rich, rugged color palette, was designed to reflect craftsmanship, individuality, and timeless performance. The result is a brand that feels elevated and technical yet grounded in purpose, giving RVC a confident and cohesive identity built to last.