Offshoot Beer Co.
I worked with Offshoot Beer Co., the fun-loving side project of The Bruery, to build a refined visual identity as bold and easygoing as their beers. Starting from their in-house direction, I explored ways to make the brand pop with thhe design of the cans, packaging, and merch that captured their “Relax. Drink Craft.” attitude. From there, I created a flexible system that keeps each new release feeling fresh while still unmistakably Offshoot. The result? A brand that’s vibrant, approachable, and perfectly at home in the California craft beer scene.
Credits: Kelli Wilcoxson, Justin Graziano, Adam Grason, Ethen Silva, Bryce Reyes
Design that keeps the good times flowing and the brand energy high and always ready for what’s on tap next.
