HEY THERE

I'm Alex, an Art Director and Senior Designer in San Diego, CA. Since 2015, I've worked with brands like Stone Brewing, Taco Bell, and Carl's Jr. I specialize in brand identity, creative direction, and art direction. Outside of design, I enjoy cold brew, lagers, my poodle, and family time.

WHAT I DO

  • I approach visual identity differently, infusing artistry into traditional design. Crafting brands by hand, I build a comprehensive toolkit, not just a logo. This includes primary, secondary, and tertiary assets, ensuring uniqueness. Our process covers logotypes, colors, typography, taglines, icons, illustrations, patterns, and more.

  • I collaborate on what is essential for crafting your brand strategy and identity tailored to your business. Using questionnaires and exercises, I deeply dive into your business identity, communication style, target audience, competition, and unique selling points, ensuring a comprehensive understanding and effective differentiation in the market.

  • Crafting a brand that stands out on-shelf, whether physical or digital. Packaging is the first meaningful interaction between your product and your audience, so every detail counts. Design it purposefully to make a lasting impact and represent something truly meaningful.

  • I offer a range of support materials meticulously designed to effectively convey your brand message. These include comprehensive distributor decks and programs, tailored sell sheets, and strategic field marketing plans. Each of these materials is crafted with attention to detail and precision to ensure they align perfectly with your brand identity and objectives, empowering you to connect with your audience and drive success in your marketing efforts.

HOW I WORK

  • Through in-depth brand immersion and analysis, I uncover valuable insights that guide us in identifying and defining our North Star, ensuring a clear and focused direction for all our strategic efforts.

  • I meticulously design, refine, and optimize the core expressions of your brand, ensuring that each element is thoughtfully crafted to resonate deeply with your audience and authentically reflect your brand's unique identity and values.

  • I merge visual and verbal elements to create a harmonious and cohesive brand experience. By carefully crafting touchpoints, both large and small, I ensure that every interaction with your brand is meaningful, and consistent, and leaves a lasting impression on your audience.

  • Strategically launching your brand into the marketplace, ensuring a strong entry and establishing its presence on a global scale, to achieve meaningful impact and recognition.

Are you ready to take your idea and make it your reality?

LET’S TALK ABOUT YOUR PROJECT.