HEY THERE

I'm Alex, an Art Director and Senior Designer in San Diego, CA. Since 2015, I've worked with brands like Stone Brewing, Taco Bell, and Carl's Jr. I specialize in brand identity, creative direction, and art direction. Outside of design, I enjoy cold brew, lagers, my poodle, and family time.

WHAT I DO

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WHAT I DO *

Strategy

I help craft your brand strategy and identity tailored to your business. Through questionnaires and exercises,
I explore your identity, communication style, audience, competition, and unique selling points for effective market differentiation.

  • Brand Strategy & Positioning

  • Brand & Product Naming

  • Brand Personas & Voice

  • Marketing Campaigns

  • Messaging

Packaging & COLLATERAL

Craft a standout brand for both physical and digital shelves. Packaging is the first key interaction with your audience, so every detail matters. Design it purposefully for a lasting impact and meaningful representation.

  • Packaging Systems

  • Apparel & Merchandise

  • Signage & Poster Design

  • Label Systems

  • Illustration

  • Menu & Print Design

BRANDING

I approach visual identity by blending artistry with traditional design. I create comprehensive brand
toolkits, including primary, secondary, and tertiary
assets for uniqueness. My process encompasses logotypes, colors, typography, taglines, icons,
illustrations, patterns, and more.

  • Logo & Brand Identity

  • Visual Identity Systems

  • Color Palettes

  • Typography Systems

  • Brand Guidelines & Style Guides

  • Website Design

HOW I DO IT

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HOW I DO IT *

ALIGNMENT

Through in-depth brand immersion and analysis, I uncover valuable insights that guide us in identifying and defining our North Star, ensuring a clear and focused direction for all our strategic efforts.

DESIGN

I meticulously design, refine, and optimize the core expressions of your brand, ensuring that each element is thoughtfully crafted to resonate deeply with your audience and authentically reflect your brand's unique identity and values.

DELIVER

Strategically launching your brand into the marketplace, ensuring a strong entry and establishing its presence on a global scale, to achieve meaningful impact and recognition.

OUR CREATIVE PARTNERS

Are you ready to take your idea and make it your reality?

LET’S TALK ABOUT YOUR PROJECT.