Taco Bell
Campaign design, packaging, and in-store creative for one of the most recognizable brands in fast food.
Taco Bell
Campaign design, packaging, and in-store creative for one of the most recognizable brands in fast food.
Getting to work inside Taco Bell's creative team was one of those opportunities you don't say no to. I spent time embedded with their in-house agency, working on everything from launch campaigns to in-store graphics to social. It moved fast, the stakes were real, and the work had to be on point every time.
Getting to work inside Taco Bell's creative team was one of those opportunities you don't say no to. I spent time embedded with their in-house agency, working on everything from launch campaigns to in-store graphics to social. It moved fast, the stakes were real, and the work had to be on point every time.
Scope: Campaign Design / Packaging / Brand Systems / In-Store Creative
Campaign Design / Packaging
Brand Systems / In-Store Creative
Team: Taco Bell Internal Design
Team: Taco Bell Internal Design
Role: Graphic Designer
Role: Graphic Designer
This one was fun because I got to be in it from the start. A brand new menu item with no existing visual identity had to be built from scratch. We weren't just executing someone else's vision, we were building the visual direction from scratch. I was involved in early concept sketches, helped shape the look and feel of the campaign, then art directed the photo shoot and took it all the way through post. By the end it was running across social, in-store, and promo materials nationwide.
This one was fun because I got to be in it from the start. A brand new menu item with no existing visual identity had to be built from scratch. We weren't just executing someone else's vision, we were building the visual direction from scratch. I was involved in early concept sketches, helped shape the look and feel of the campaign, then art directed the photo shoot and took it all the way through post. By the end it was running across social, in-store, and promo materials nationwide.
This one was fun because I got to be in it from the start. A brand new menu item with no existing visual identity had to be built from scratch. We weren't just executing someone else's vision, we were building the visual direction from scratch. I was involved in early concept sketches, helped shape the look and feel of the campaign, then art directed the photo shoot and took it all the way through post. By the end it was running across social, in-store, and promo materials nationwide.
Melted cheese is everywhere in fast food. The challenge was making Taco Bell's version feel premium and impossible to scroll past. I worked closely with other designers to develop the hand lettered "Queso" wordmark, that drippy golden lettering you see across all the assets. A lot of sketching went into getting it just right. I also helped art direct the photo shoot and watched it roll out across menu boards, in-store window graphics, and the $5 box campaign.
Melted cheese is everywhere in fast food. The challenge was making Taco Bell's version feel premium and impossible to scroll past. I worked closely with other designers to develop the hand lettered "Queso" wordmark, that drippy golden lettering you see across all the assets. A lot of sketching went into getting it just right. I also helped art direct the photo shoot and watched it roll out across menu boards, in-store window graphics, and the $5 box campaign.
Melted cheese is everywhere in fast food. The challenge was making Taco Bell's version feel premium and impossible to scroll past. I worked closely with other designers to develop the hand lettered "Queso" wordmark, that drippy golden lettering you see across all the assets. A lot of sketching went into getting it just right. I also helped art direct the photo shoot and watched it roll out across menu boards, in-store window graphics, and the $5 box campaign.
Taco Bell had never made a beer. The identity needed to feel at home in a craft brewery without losing the brand roots. This is probably my favorite project from my time at Taco Bell. To celebrate the opening of their Cantina in Newport Beach, I led the creative direction for Beach Bell, Taco Bell's first ever beer made in collaboration with 4 Sons Brewing Co. We had to make something that felt unmistakably Taco Bell but also fit naturally in a craft beer world. The whole thing was inspired by the Southern California coast and covered identity, packaging, launch materials, and environmental graphics.
Taco Bell had never made a beer. The identity needed to feel at home in a craft brewery without losing the brand roots. This is probably my favorite project from my time at Taco Bell. To celebrate the opening of their Cantina in Newport Beach, I led the creative direction for Beach Bell, Taco Bell's first ever beer made in collaboration with 4 Sons Brewing Co. We had to make something that felt unmistakably Taco Bell but also fit naturally in a craft beer world. The whole thing was inspired by the Southern California coast and covered identity, packaging, launch materials, and environmental graphics.
This is probably my favorite project from my time at Taco Bell. To celebrate the opening of their Cantina in Newport Beach, I led the creative direction for Beach Bell, Taco Bell's first ever beer made in collaboration with 4 Sons Brewing Co. We had to make something that felt unmistakably Taco Bell but also fit naturally in a craft beer world. The whole thing was inspired by the Southern California coast and covered identity, packaging, launch materials, and environmental graphics.
Outside of the big campaigns, there was a constant stream of day to day creative. Social assets, packaging explorations, launch support. Here's a look at some of that work.
Outside of the big campaigns, there was a constant stream of day to day creative. Social assets, packaging explorations, launch support. Here's a look at some of that work.
Outside of the big campaigns, there was a constant stream of day to day creative. Social assets, packaging explorations, launch support. Here's a look at some of that work.
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CONTACT
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Book a Call.
Prefer email?
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Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.
//
CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Prefer email?
hey@ap-creative.com
Start a Project
Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.
//
CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Prefer email?
hey@ap-creative.com
Start a Project
Built to stand out. Designed to perform.
© 2026 APCreative | Working in San Diego, CA.
Built to stand out. Designed to perform.
© 2026 APCreative | Working in San Diego, CA.
Built to stand out. Designed to perform.
© 2026 APCreative | Working in San Diego, CA.