Design

Packaging

In-House

Taco Bell

Scroll to explore

ABOUT THE PROJECT

I worked in-house with the Taco Bell design team to refresh the creative direction on food release initiaives and packaging system, helping the brand feel cleaner, bolder, and more modern while keeping its signature energy. My focus was on refining hand written typography, and layout to bring more consistency across packaging, digital assets, and in-store graphics. The goal was to evolve the look without losing the fun and personality that make Taco Bell instantly recognizable. The result? A refreshed system that feels brighter, sharper, and ready to connect with a new generation of fans.

Team: Taco Bell Design (Internal Design Agency)

Crispy Chicken Tacos promotional graphic with price

Taco sauce bottles lineup on white background

Firecracker Burrito promotional graphic with sparks

Grande Burrito Box promotional graphic with gold texture

Grande Burritos plated chicken enchilada burrito

Storefront window graphics for queso burrito promotion

Queso beef burrito or nachos promotional graphic

Rolled Chicken Tacos typography graphic on wood background

Skittles Strawberry Freeze promotional graphic

Caramel Apple Freeze promotional drink graphic

Beach Bell beer can mockups on blue background

Draft beer tap handle close-up in bar setting

DESIGNING BRANDS THAT MOVE

Balancing bold flavor, playful personality, and a fresh visual edge that’s as iconic as the brand itself.

Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Your brand called—it wants me. Fill out the form.
Good design starts here → Don’t be shy, say hi.

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Taco Bell

Get in touch with me to beginthe journey of growing your brand together. Do you havea particular project in mind already?Let’s hop on a call.

Let's Chat

Get in touch with me to begin the journey of growing your brand together. Do you havea particular project in mind already?let’s hop on a call.

Let's Chat

Get in touch with me to begin the journey of growing your brand together. Do you havea particular project in mind already?let’s hop on a call.

Let's Chat

Get in touch with me to beginthe journey of growing your brand together. Do you havea particular project in mind already?Let’s hop on a call.

Let's Chat

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.