Rebrand

Rebrand

Visual Identity

Visual Identity

Branding

Branding

Freelance

Freelance

Scoops On Tap

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ABOUT THE PROJECT

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ABOUT THE PROJECT

I worked with Scoops On Tap, a handcrafted ice cream company built around creativity and nostalgia, to refresh their visual identity and packaging. The goal was to give the brand a modern update while keeping the vintage charm that makes it stand out. Inspired by classic ice cream shop signage, I developed a new logo system, color palette, and packaging direction that feels both playful and timeless. The updated look brings energy and personality to every pint, making Scoops On Tap feel as fun and memorable as the flavors themselves.

Photography: Justin Graziano

Hand holding ice cream cone with “It’s Okay to Scream” typography
Hand holding ice cream cone with “It’s Okay to Scream” typography
Hand holding ice cream cone with “It’s Okay to Scream” typography
Hand holding ice cream cone with “It’s Okay to Scream” typography
Scoops On Tap typographic brand phrases in blue and red
Scoops On Tap typographic brand phrases in blue and red
Scoops On Tap typographic brand phrases in blue and red
Scoops On Tap typographic brand phrases in blue and red
Scoops On Tap circular badge logo with ice cream illustration
Scoops On Tap circular badge logo with ice cream illustration
Scoops On Tap circular badge logo with ice cream illustration
Scoops On Tap circular badge logo with ice cream illustration
Scoops On Tap illustrated sticker sheet with icons and product labels
Scoops On Tap illustrated sticker sheet with icons and product labels
Scoops On Tap illustrated sticker sheet with icons and product labels
Scoops On Tap illustrated sticker sheet with icons and product labels
Scoops On Tap script logo in white on blue background
Scoops On Tap script logo in white on blue background
Scoops On Tap script logo in white on blue background
Scoops On Tap script logo in white on blue background
Scoops On Tap circular badge logo on orange background
Scoops On Tap circular badge logo on orange background
Scoops On Tap circular badge logo on orange background
Scoops On Tap circular badge logo on orange background
Scoops On Tap ice cream cup with mint and chocolate garnish
Scoops On Tap ice cream cup with mint and chocolate garnish
Scoops On Tap ice cream cup with mint and chocolate garnish
Scoops On Tap ice cream cup with mint and chocolate garnish
Encouragemint Chip ice cream graphic in green
Encouragemint Chip ice cream graphic in green
Encouragemint Chip ice cream graphic in green
Encouragemint Chip ice cream graphic in green
Scoops On Tap assorted ice cream pints in colorful packaging
Scoops On Tap assorted ice cream pints in colorful packaging
Scoops On Tap assorted ice cream pints in colorful packaging
Scoops On Tap assorted ice cream pints in colorful packaging
Scoops On Tap strawberries and cream ice cream cup with floating strawberries
Scoops On Tap strawberries and cream ice cream cup with floating strawberries
Scoops On Tap strawberries and cream ice cream cup with floating strawberries
Scoops On Tap strawberries and cream ice cream cup with floating strawberries
Strawberries and Cream ice cream typography on soft background
Strawberries and Cream ice cream typography on soft background
Strawberries and Cream ice cream typography on soft background
Strawberries and Cream ice cream typography on soft background
Scoops On Tap t-shirt with “Shirts Shorts Ice Cream” typography
Scoops On Tap t-shirt with “Shirts Shorts Ice Cream” typography
Scoops On Tap t-shirt with “Shirts Shorts Ice Cream” typography
Scoops On Tap t-shirt with “Shirts Shorts Ice Cream” typography

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

Design that celebrates the joy of nostalgia, turning every scoop into a little moment of happiness.

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

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CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative

Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA