Branding

Branding

Visual Identity

Visual Identity

Strategy

Strategy

Copywriting

Copywriting

Freelance

Freelance

Oak & Ember

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ABOUT THE PROJECT

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ABOUT THE PROJECT

I worked with Oak & Ember, a craft BBQ restaurant based in Ontario, California, to build a full brand identity from the ground up. From naming and logo design to signage, menus, and environmental branding, I created a system that captures the smoke, warmth, and craftsmanship at the heart of their food. The goal was to strike a balance between modern and familiar—something bold enough to stand out but rooted enough to feel like it’s always been there. The result is a brand that feels confident, approachable, and perfectly seasoned for its space.

Photography: Jojo Alvarez

Oak and Ember wordmark logo on cream background
Oak and Ember wordmark logo on cream background
Oak and Ember wordmark logo on cream background
Oak and Ember wordmark logo on cream background
Oak and Ember circular badge logo in black and white
Oak and Ember circular badge logo in black and white
Oak and Ember circular badge logo in black and white
Oak and Ember circular badge logo in black and white
Oak and Ember branded t-shirt design
Oak and Ember branded t-shirt design
Oak and Ember branded t-shirt design
Oak and Ember branded t-shirt design
Oak and Ember “Indulge in Flavor” typography graphic
Oak and Ember “Indulge in Flavor” typography graphic
Oak and Ember “Indulge in Flavor” typography graphic
Oak and Ember “Indulge in Flavor” typography graphic
Oak and Ember plated barbecue meal with sides
Oak and Ember plated barbecue meal with sides
Oak and Ember plated barbecue meal with sides
Oak and Ember plated barbecue meal with sides
Oak and Ember business cards and brand collateral mockup
Oak and Ember business cards and brand collateral mockup
Oak and Ember business cards and brand collateral mockup
Oak and Ember business cards and brand collateral mockup
Bartender mixing drinks wearing Oak and Ember apron
Bartender mixing drinks wearing Oak and Ember apron
Bartender mixing drinks wearing Oak and Ember apron
Bartender mixing drinks wearing Oak and Ember apron
Oak and Ember illustrated “Smoke Meets the Spirits” graphic
Oak and Ember illustrated “Smoke Meets the Spirits” graphic
Oak and Ember illustrated “Smoke Meets the Spirits” graphic
Oak and Ember illustrated “Smoke Meets the Spirits” graphic
Oak and Ember crafted cocktail with garnish
Oak and Ember crafted cocktail with garnish
Oak and Ember crafted cocktail with garnish
Oak and Ember crafted cocktail with garnish
Oak and Ember menu system and printed brand collateral
Oak and Ember menu system and printed brand collateral
Oak and Ember menu system and printed brand collateral
Oak and Ember menu system and printed brand collateral
Oak and Ember diamond badge logo layout
Oak and Ember diamond badge logo layout
Oak and Ember diamond badge logo layout
Oak and Ember diamond badge logo layout
Oak and Ember red cocktail with garnish
Oak and Ember red cocktail with garnish
Oak and Ember red cocktail with garnish
Oak and Ember red cocktail with garnish
Oak and Ember yellow cocktail with citrus garnish
Oak and Ember yellow cocktail with citrus garnish
Oak and Ember yellow cocktail with citrus garnish
Oak and Ember yellow cocktail with citrus garnish
Oak and Ember plated barbecue dish with sauces
Oak and Ember plated barbecue dish with sauces
Oak and Ember plated barbecue dish with sauces
Oak and Ember plated barbecue dish with sauces

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

Crafted to make every meal feel like an experience worth remembering.

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

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CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative

Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA