Nostalgic Skin Co.
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ABOUT THE PROJECT
I worked with Nostalgic Skin Co., a men’s grooming brand focused on handmade soaps, beard care, and skincare, to completely reimagine their identity and packaging. They came to me wanting a look that felt elevated but still true to their hardworking, small-batch roots. I developed a bold new visual direction built on strong typography, rich textures, and a confident tone that speaks directly to their audience. The new packaging and identity bring a sense of polish without losing authenticity, giving the brand the presence it deserves both online and on the shelf.
Photography: James Dean Ryerson
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THE CHALLENGE
Bringing grit and craftsmanship together, helping a handmade brand feel premium while staying real.
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THE STRATEGY
The goal was to create a bold, cohesive identity that balanced premium presentation with a hardworking, authentic feel. The visual direction leaned into strong typography, rich textures, and nature-inspired illustration. A flexible packaging system was developed to unify the lineup while allowing each scent to maintain its own identity.
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THE RESULTS
The refreshed identity elevated the brand’s presence across both digital and retail environments. By aligning packaging and visual direction, the system helped reinforce product quality and create a more cohesive brand experience across the lineup. What made the project successful was translating the brand’s craftsmanship into a visual system that feels both authentic and elevated.
