Branding

Branding

Visual Identity

Visual Identity

Rebrand

Rebrand

Strategy

Strategy

Packaging

Packaging

Freelance

Freelance

Nostalgic Skin Co.

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ABOUT THE PROJECT

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ABOUT THE PROJECT

I worked with Nostalgic Skin Co., a men’s grooming brand focused on handmade soaps, beard care, and skincare, to completely reimagine their identity and packaging. They came to me wanting a look that felt elevated but still true to their hardworking, small-batch roots. I developed a bold new visual direction built on strong typography, rich textures, and a confident tone that speaks directly to their audience. The new packaging and identity bring a sense of polish without losing authenticity, giving the brand the presence it deserves both online and on the shelf.

Photography: James Dean Ryerson

Nostalgic Skin Co. wordmark logo on textured black background
Nostalgic Skin Co. wordmark logo on textured black background
Nostalgic Skin Co. wordmark logo on textured black background
Nostalgic Skin Co. wordmark logo on textured black background
Nostalgic Skin Co. circular badge logo in black and white
Nostalgic Skin Co. circular badge logo in black and white
Nostalgic Skin Co. circular badge logo in black and white
Nostalgic Skin Co. circular badge logo in black and white
Nostalgic Skin Co. script wordmark on white background
Nostalgic Skin Co. script wordmark on white background
Nostalgic Skin Co. script wordmark on white background
Nostalgic Skin Co. script wordmark on white background
Nostalgic Skin Co. stacked logo in white on black background
Nostalgic Skin Co. stacked logo in white on black background
Nostalgic Skin Co. stacked logo in white on black background
Nostalgic Skin Co. stacked logo in white on black background
Illustrated pine branch and cone graphic in green
Illustrated pine branch and cone graphic in green
Illustrated pine branch and cone graphic in green
Illustrated pine branch and cone graphic in green
Cedar Wood soap packaging styled with pine cones
Cedar Wood soap packaging styled with pine cones
Cedar Wood soap packaging styled with pine cones
Cedar Wood soap packaging styled with pine cones
Illustrated log graphic in green on tan background
Illustrated log graphic in green on tan background
Illustrated log graphic in green on tan background
Illustrated log graphic in green on tan background
Pine Tar soap packaging resting on natural wood
Pine Tar soap packaging resting on natural wood
Pine Tar soap packaging resting on natural wood
Pine Tar soap packaging resting on natural wood
Surf Orange illustrated surf and citrus graphic in orange
Surf Orange illustrated surf and citrus graphic in orange
Surf Orange illustrated surf and citrus graphic in orange
Surf Orange illustrated surf and citrus graphic in orange
Surf Orange soap packaging with textured bar
Surf Orange soap packaging with textured bar
Surf Orange soap packaging with textured bar
Surf Orange soap packaging with textured bar
Bay Runner soap packaging with palm tree illustration
Bay Runner soap packaging with palm tree illustration
Bay Runner soap packaging with palm tree illustration
Bay Runner soap packaging with palm tree illustration
Stacked soap packaging for Pine Tar, Surf Orange, Cedar Wood, and Bay Runner
Stacked soap packaging for Pine Tar, Surf Orange, Cedar Wood, and Bay Runner
Stacked soap packaging for Pine Tar, Surf Orange, Cedar Wood, and Bay Runner
Stacked soap packaging for Pine Tar, Surf Orange, Cedar Wood, and Bay Runner
Stacked Nostalgic Skin Co. soap boxes in multiple scents
Stacked Nostalgic Skin Co. soap boxes in multiple scents
Stacked Nostalgic Skin Co. soap boxes in multiple scents
Stacked Nostalgic Skin Co. soap boxes in multiple scents

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

Bringing grit and craftsmanship together, helping a handmade brand feel premium while staying real.

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

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CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative

Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA