Rebrand

Rebrand

Visual Identity

Visual Identity

Packaging

Packaging

Freelance

Freelance

Lucky Luke Brewing Co.

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ABOUT THE PROJECT

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ABOUT THE PROJECT

I worked with Lucky Luke Brewing, a Southern California craft brewery with a passion for adventure and community, to give their brand a fresh, cohesive look that matched their story. Starting from their existing identity, I refined the logo system, designed packaging, and developed supporting brand assets that brought consistency across cans, tap handles, and merchandise. The goal was to modernize the brand without losing its local, approachable charm. The new visual direction celebrates the spirit of discovery that defines Lucky Luke, helping them stand out while staying true to their roots.

Photography: Dietter Aragon

Lucky Luke Brewing circular badge logo in blue
Lucky Luke Brewing circular badge logo in blue
Lucky Luke Brewing circular badge logo in blue
Lucky Luke Brewing circular badge logo in blue
Lucky Luke Brewing rustic typography logo on wooden background
Lucky Luke Brewing rustic typography logo on wooden background
Lucky Luke Brewing rustic typography logo on wooden background
Lucky Luke Brewing rustic typography logo on wooden background
Lucky Luke beer glass on outdoor table
Lucky Luke beer glass on outdoor table
Lucky Luke beer glass on outdoor table
Lucky Luke beer glass on outdoor table
Group enjoying Lucky Luke beer flight at brewery
Group enjoying Lucky Luke beer flight at brewery
Group enjoying Lucky Luke beer flight at brewery
Group enjoying Lucky Luke beer flight at brewery
Pouring beer into Lucky Luke branded tumbler
Pouring beer into Lucky Luke branded tumbler
Pouring beer into Lucky Luke branded tumbler
Pouring beer into Lucky Luke branded tumbler
Lucky Luke Brewing IPA, Stout, and West-Coast IPA can lineup
Lucky Luke Brewing IPA, Stout, and West-Coast IPA can lineup
Lucky Luke Brewing IPA, Stout, and West-Coast IPA can lineup
Lucky Luke Brewing IPA, Stout, and West-Coast IPA can lineup
Lucky Luke Brewing beer bottle with gold label
Lucky Luke Brewing beer bottle with gold label
Lucky Luke Brewing beer bottle with gold label
Lucky Luke Brewing beer bottle with gold label
Lucky Luke Brewing black t-shirt with craftsmanship slogan
Lucky Luke Brewing black t-shirt with craftsmanship slogan
Lucky Luke Brewing black t-shirt with craftsmanship slogan
Lucky Luke Brewing black t-shirt with craftsmanship slogan
Lucky Luke beer cans with medals displayed on table
Lucky Luke beer cans with medals displayed on table
Lucky Luke beer cans with medals displayed on table
Lucky Luke beer cans with medals displayed on table
Hiker carrying Lucky Luke branded can on backpack
Hiker carrying Lucky Luke branded can on backpack
Hiker carrying Lucky Luke branded can on backpack
Hiker carrying Lucky Luke branded can on backpack
Luketoberfest event graphic in blue
Luketoberfest event graphic in blue
Luketoberfest event graphic in blue
Luketoberfest event graphic in blue
Lucky Luke seasonal beer cans in wooden crate
Lucky Luke seasonal beer cans in wooden crate
Lucky Luke seasonal beer cans in wooden crate
Lucky Luke seasonal beer cans in wooden crate
Lucky Luke illustrated mountain scene artwork
Lucky Luke illustrated mountain scene artwork
Lucky Luke illustrated mountain scene artwork
Lucky Luke illustrated mountain scene artwork
Lucky Luke Summit Pale Ale can design with detailed illustration
Lucky Luke Summit Pale Ale can design with detailed illustration
Lucky Luke Summit Pale Ale can design with detailed illustration
Lucky Luke Summit Pale Ale can design with detailed illustration
Lucky Luke “A Banger of an IPA” typography graphicLucky Luke “A Banger of an IPA” typography graphic
Lucky Luke “A Banger of an IPA” typography graphicLucky Luke “A Banger of an IPA” typography graphic
Lucky Luke “A Banger of an IPA” typography graphicLucky Luke “A Banger of an IPA” typography graphic
Lucky Luke “A Banger of an IPA” typography graphicLucky Luke “A Banger of an IPA” typography graphic
Lucky Luke Solstice IPA can design on blue background
Lucky Luke Solstice IPA can design on blue background
Lucky Luke Solstice IPA can design on blue background
Lucky Luke Solstice IPA can design on blue background
Lucky Luke Mortician stout can with foam pouring from top
Lucky Luke Mortician stout can with foam pouring from top
Lucky Luke Mortician stout can with foam pouring from top
Lucky Luke Mortician stout can with foam pouring from top
Lucky Luke Brewing Mortician batch graphic in black and white
Lucky Luke Brewing Mortician batch graphic in black and white
Lucky Luke Brewing Mortician batch graphic in black and white
Lucky Luke Brewing Mortician batch graphic in black and white
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke seasonal can lineup in assorted colors
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs
Lucky Luke Shadow Armor and Strungout can label designs

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

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DESIGNING BRANDS THAT MOVE

Design that captures the thrill of exploration and the down-to-earth spirit of a brewery built on good beer and better company.

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

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CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin the journey of growing your brand together. Do you have
a particular project in mind already?

let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

  • Your brand called—it wants me. Fill out the form.

    Good design starts here → Don’t be shy, say hi.

//

CONTACT

Get in touch with me to begin
the journey of growing your brand together. Do you have
a particular project in mind already?

Let’s hop on a call.

Prefer the old way?

hey@ap-creative.com

Let's Chat

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative

Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA

Are you ready to take your idea and make it your reality?

© 2025 APCreative | Working Worldwide from sunny San Diego, CA