Handled Co.

I worked with Handled Co., a wellness brand rooted in the CrossFit community, to build a visual direction that feels clean, modern, and focused on recovery. Their products are designed to help people repair and reset, so the brand needed a look that matched that purpose. I refined their identity, built out graphic elements, and created layouts that brought clarity and consistency across packaging, digital content, and everyday touchpoints. The result is a system that feels intentional and grounded, giving Handled Co. a visual voice that fits the way their community trains, recovers, and lives.