Broken Spirits Distillery
I partnered with Broken Spirits Distillery, a Long Beach craft distillery known for its immersive tasting experience and commitment to craft, to create a visual identity that matched their energy and attention to detail. I led the creative direction across branding, packaging, and collateral, developing a system that balances grit with sophistication. The goal was to capture the essence of their process: hands-on, soulful, and modern, while giving the brand room to live beautifully across bottles, signage, and digital spaces. The result is an identity that feels elevated yet grounded, turning every label and touchpoint into a piece of their story.
Design that reflects the character of every pour, building a brand experience as layered, bold, and memorable as the spirits themselves.
