San Diego Gulls
Season-long creative direction for the franchise's 10th anniversary year
Working in-house for a pro sports team means every season starts with a blank page. The Gulls build a completely new visual identity each year, and for 2025–26, the 10th anniversary season, I pitched the creative concept, got it approved, and designed and led everything myself. Social graphics, in-arena displays, billboards, digital ads, and five complete theme night identities.
Working in-house for a pro sports team means every season starts with a blank page. The Gulls build a completely new visual identity each year, and for 2025–26, the 10th anniversary season, I pitched the creative concept, got it approved, and designed and led everything myself. Social graphics, in-arena displays, billboards, digital ads, and five complete theme night identities.
Scope: Season Campaign, Creative Direction, Visual Identity, Social Templates, Out-of-Home
Campaign Design / Packaging
Brand Systems / In-Store Creative
Team: San Diego Gulls Marketing Team, Photography: Andy Hayt
Team: Jordan Narducci, Daniel Munoz,
Kelli Willcoxson, Justin Graziano, Ethan Silva
Role: Senior Designer
Role: Design Lead → Senior Designer
→ Creative Manager
The Bruery Society was the brand’s membership program built around exclusive releases, events, and limited experiences. I helped create the visual direction across bottle releases, campaign assets, anniversary events, and member-exclusive creative throughout the year.
The Bruery Society was the brand’s membership program built around exclusive releases, events, and limited experiences. I helped create the visual direction across bottle releases, campaign assets, anniversary events, and member-exclusive creative throughout the year.
The Bruery Society was the brand’s membership program built around exclusive releases, events, and limited experiences. I helped create the visual direction across bottle releases, campaign assets, anniversary events, and member-exclusive creative throughout the year.
Content
The Bruery is very well known for their big barrel-aged beers, but a lot of beer lovers also love the Bruery for their Belgian inspired beers…most famously, Mischief. Over the years, the beer went from 750ml bottles to cans and then I had the opportunity to bring it to the modern day and show the brand's darker side.
The Bruery is very well known for their big barrel-aged beers, but a lot of beer lovers also love the Bruery for their Belgian inspired beers…most famously, Mischief. Over the years, the beer went from 750ml bottles to cans and then I had the opportunity to bring it to the modern day and show the brand's darker side.
The Bruery is very well known for their big barrel-aged beers, but a lot of beer lovers also love the Bruery for their Belgian inspired beers…most famously, Mischief. Over the years, the beer went from 750ml bottles to cans and then I had the opportunity to bring it to the modern day and show the brand's darker side.
Intro to the various of Bruery events like Anniversary event where I worked on the creative direction for all touchpoints.
Intro to the various of Bruery events like Anniversary event where I worked on the creative direction for all touchpoints.
To help celebrate the opening of the Taco Bell Cantina in Newport Beach, I led the creative direction and execution for Beach Bell, the brand’s first-ever beer created in collaboration with 4 Sons Brewing Co..
Inspired by the Southern California coast, the project included everything from identity design and packaging to launch materials and environmental graphics. The goal was to create something that felt unmistakably Taco Bell while introducing the brand into an entirely new space.
A mix of additional work spanning launch campaigns, social assets, packaging explorations, and day-to-day creative developed while on Taco Bell’s internal team.
A mix of additional work spanning launch campaigns, social assets, packaging explorations, and day-to-day creative developed while on Taco Bell’s internal team.
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CONTACT
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CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Or email
hey@ap-creative.com
Start a Project
//
CONTACT
Get in touch with me to begin the journey of growing your brand together. Do you have a particular project in mind already?
let’s hop on a call.
Or email
hey@ap-creative.com
Start a Project
© 2026 APCreative | Working in San Diego, CA.
© 2026 APCreative | Working in San Diego, CA.
© 2026 APCreative | Working in San Diego, CA.