TASTE OVER STYLE
THE BRUERY
THE BACKGROUND
Founded by beer expert Patrick Rue, The Bruery combines innovation and creativity to craft distinctive beers, from refreshing lagers to complex imperial stouts, using advanced brewing techniques. As part of the marketing team, I helped maintain a contemporary visual identity and designed packaging celebrating the brewery's rich traditions.
Services:
Art Direction, Creative Management, Brand Identity, Brand Collateral, Merchandise Design
Support:
Jordan Narducci, Kelli Willcoxson, Justin Graziano, Ethan Silva
BRAND EVOLUTION
As one of Orange County's oldest breweries, it was time to modernize the visual direction while honoring Patrick Rue's vision. We led the creative overhaul to introduce a fresh, contemporary look, maintaining the ethos of masterful brewing and pioneering barrel-aging techniques, reinforcing the brewery's status as a global craft leader.
REPPING THE BRAND ON YOUR BACK
Thoughtful merchandise and apparel design is essential for a brewery to maintain loyalty and attract new customers. Well-designed apparel extends the brand, sparking interest and engagement. I created seasonal collections that reflected the brewery's identity, appealing to both loyal fans and newcomers. This apparel builds community and acts as a walking advertisement, encouraging visits to the tasting room. By prioritizing unique, high-quality merchandise, a brewery deepens connections and ensures lasting loyalty.
LIKE NOTHING YOU’VE EVER TASTED BEFORE
My promise is to inspire wonder with every beer from The Bruery. The packaging captures the unique taste, enhancing your experience from first glance to last sip. This attention to detail adds interest to life. Our beers spark conversations, complement meals, and foster connection, possibly changing your perception of beer.
REDEFINING THE LEGACY
Each year, The Bruery's Black Tuesday pushes beer boundaries. Recent years have introduced small-batch creations, unique barrel treatments, and inventive concepts under its label. Joining the team, I helped design several of these releases. Here’s a look at my contributions.
2019 - 10 Years of Tuesdays
2020 - Timeless Tuesdays
2021 - Tuesday Late Night
