LIVE MAS
TACO BELL
THE BACKGROUND
Taco Bell is widely recognized for its vibrant motto to "live mas" and its commitment to unique food innovation, combined with a distinct take on bold flavors and captivating design work. I collaborated on a variety of exciting projects with the talented team at Taco Bell Design, their internal design agency. From the initial sketch phase to the final execution of nationwide restaurant merchandising, I placed a strong emphasis on pushing the boundaries and exploring new possibilities with the finished designs to create a memorable brand experience.
Services:
Art Direction, Print Design, Merchandise Design, Packaging Design.
Internal Support:
Taco Bell Design (Internal Design Agency)
DRINK MAS
I had the exciting opportunity to collaborate with Taco Bell on their first-ever craft beer, Beach Bell—a Mexican-style amber ale crafted with Newport Beach’s 4 Sons Brewing. Combining Taco Bell's innovative spirit with 4 Sons Brewing's craft expertise, we created a refreshing, flavorful beer that resonates with both brands’ audiences. Beach Bell represents a bold new chapter, blending Taco Bell’s iconic brand with craft beer culture, offering something truly unique for fans. It was a rewarding project that allowed me to help shape a fresh and engaging expression of the Taco Bell brand.
