SUPER EPIC SCOOPS
SCOOPS ON TAP
THE BACKGROUND
Sam and Bryan are the talented creators behind the innovative concept known as Scoops on Tap. The childhood friends, who were born and raised in the vibrant region of Southern California, share a deep passion for their craft. They reached out to me to help increase their overall brand presence and strategically expand their diverse product line. This endeavor includes tackling everything from a refreshed, modern look for their brand to eye-catching packaging design, engaging print collateral, and stylish apparel design that represents their unique identity.
Services:
Rebrand, Brand Identity, Packaging Design, Art Direction, Apparel Design
Photography:
Justin Graziano
THE PROBLEM?
The brand was on the brink of new growth but with an old look. It wasn’t go-t0-market ready.
THE SOLUTION?
To realize it’s okay to scream for ice cream. Have fun with it.
BEFORE
AFTER
THE FIRST TASK WAS THE PRIMARY LOGO
Owners Bryan and Sam, inspired by vintage ice cream parlors, wanted a nostalgic script for their brand. We created a custom italic-style script paired with a clean, modern sans serif to balance vintage charm with contemporary appeal. From there, we developed additional brand marks to build a cohesive, memorable identity system.
UPDATED PACKAGING FOR THE RIGHT MARKETS
To launch the refreshed branding, I applied the new visual identity across multiple packaging formats. This included adaptable in-house pints with flavor-specific stickers, branded pints for grocery chains, and an innovative resealable can for ice cream. Each design reinforced the brand’s vibrant new look while catering to distinct retail settings.
