SHARE GOOD COFFEE. MAKE GOOD FRIENDS
RAGAMUFFIN COFFEE ROASTERS
THE BACKGROUND
Founded by Shawn and Sarah Prichett, Ragamuffin Coffee Roasters is committed to sharing sustainably sourced coffee and fostering community connections. Located in Ventura County, California, they sought a modern visual identity to expand their presence in the competitive coffee market. I worked closely with them to redesign their branding—from logos to packaging—capturing their dedication to quality and creating a welcoming, inclusive space for all coffee lovers.
THE PROBLEM?
The brand was dated and not coheasive across multiple locations and touchpoints.
Services:
Rebrand, Brand Identity, Packaging Design, Apparel Design, Print Collateral
THE SOLUTION?
To take a step back and make sure the community was at the forefront when it came to sharing coffee. Everything else after that just fell into place.
BEFORE
AFTER
REIMAGINING THE BIRD
Husband-and-wife founders Shawn and Sarah Prichett originally established a distinctive, playful bird as the focal point of their brand identity. My role was to reimagine and modernize this beloved element, creating a versatile design that could be applied seamlessly across various aspects of the visual identity. This involved refining the bird’s design to align with a more contemporary look while maintaining its original charm, ensuring it could adapt to multiple applications and enhance brand cohesion.
BRINGING LIFE TO THE PACKAGING
I then extended the refreshed branding to Ragamuffin's coffee bag packaging, incorporating the reimagined bird icon and modernized design elements. This approach ensured the packaging captured the brand’s playful yet refined personality, creating a memorable and cohesive experience for customers from shelf to cup.
