SHAKING THINGS UP.

CRAFTED LEGAL

THE BACKGROUND

Crafted Legal, a distinguished boutique law firm situated on California’s beautiful Central Coast, is wholeheartedly committed to supporting its diverse range of craft beverage clients, which includes artisanal craft beer, exquisite fine wine, refreshing hard cider, and innovative kombucha. In their pursuit to elevate their brand presence, they sought a thoughtfully reimagined identity, which we enthusiastically embraced by incorporating a vintage aesthetic that authentically reflects the rich and vibrant culture of central California.

Services:
Brand Identity, Brand Collateral, Packaging Design, Apparel Design

THE SUN

The outer ring represents the sunny California and as well as unity to bring the client and Crafted Legal team together.

THE PARTNERS

Lucas and Maddie are the two founding partners and these half circles represent their balance.

THE COAST

The addition of the coast and waves is to bring the California coast to the forefront and bring a vibe to the brand of being less “serious” and more relaxed.

“We initially got in touch with Alex to create a fun, one-off logo design for our boutique law firm - what we ended up with was so much more! Alex’s process was simple yet thorough, he’s communicative about timelines and next steps, and we always knew what to expect. From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”

  • Maddie Noble (Founder)