SHAKING THINGS UP.
CRAFTED LEGAL
THE BACKGROUND
A boutique law firm proudly headquartered on California’s picturesque Central Coast, Crafted Legal is wholeheartedly dedicated to the success of its diverse craft beverage clients. Ranging from craft beer and fine wine to hard cider and refreshing kombucha—they are devoted to serving small business owners who pour their hearts and souls into their unique craft. Recognizing the need for a fresh new look to elevate their brand to the next level, Crafted Legal sought a reimagined brand identity. We responded by infusing their overall image with a more vintage aesthetic that evokes the rich essence of central California's vibrant culture.
Services:
Brand Identity, Brand Collateral, Packaging Design, Apparel Design
THE SUN
The outer ring represents the sunny California and as well as unity to bring the client and Crafted Legal team together.
THE PARTNERS
Lucas and Maddie are the two founding partners and these half circles represent their balance.
THE COAST
The addition of the coast and waves is to bring the California coast to the forefront and bring a vibe to the brand of being less “serious” and more relaxed.
“We initially got in touch with Alex to create a fun, one-off logo design for our boutique law firm - what we ended up with was so much more! Alex’s process was simple yet thorough, he’s communicative about timelines and next steps, and we always knew what to expect. From our initial questionnaire through discovery and final tweaks, Alex understood our business goals and translated them into beautiful and effective branding.”
Maddie Noble (Founder)