DRINK. EAT. CRY
BROKEN SPIRITS DISTILLERY
THE BACKGROUND
Broken Spirits is one of the most innovative and newest distilleries in Southern California and proudly operates out of the vibrant city of Long Beach. Within their thoughtfully designed walls, they don’t just craft exceptional spirits; they curate unique experiences that elevate hearts, stimulate minds, and nourish souls in ways that resonate deeply with their visitors. I had the pleasure of collaborating with them on a unique visual identity, tackling everything from their overall brand messaging to creative branding strategies, their expansive packaging systems, and much more.
Services:
Art Direction, Brand Strategy, Brand Identity, Voice & Messaging, Brand Collateral, Packaging Design
SMALL-BATCH AND BROKEN
Aiming to create a distinct yet on-brand look for their core spirit lineup, I designed the labels with a focus on balance and uniformity, while infusing each with a touch of abstract artistry. Attention to detail was key, as I carefully considered color usage and unique design elements for every label, ensuring each bottle told a cohesive story. Crafted for those who feel broken, these labels reflect a journey of resilience and creativity, resonating deeply with the spirit of the brand.
